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Sports Authority Aims For Naming Rights To Denver Broncos' Stadium

Sports Authority is pursuing the naming rights for the Denver Broncos' stadium, currently named Invesco Field at Mile High.

Might we call this Sports Authority Field at Mile High? (Photo by Doug Pensinger/Getty Images)
Might we call this Sports Authority Field at Mile High? (Photo by Doug Pensinger/Getty Images)
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Denver Broncos fans who never liked calling the new Mile High "Invesco Field at Mile High" may not need to groan about that much longer. However, that doesn't mean we'll go back to calling it Mile High Stadium. The Denver Post's Mike Klis reports that Sports Authority is negotiating with Invesco and the Metropolitan Football Stadium District to gain the naming right for the decade-old stadium.

Invesco bought the original naming rights for 20 years and $120 million. While the company was seeking to release its naming rights, Sports Authority made a competitive offer that appears likely to be accepted. A vote will take place in a public meting on Tuesday, Aug. 16.

Sports Authority is based in Englewood, CO and has over 30 stores in the state alone. In the above article, Jeff Schumacher, marketing director for Sports Authority, calls the deal a "Colorado sponsorship."

For more on this and the Broncos, visit Mile High Report.