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Pac-12 TV Deal Provides Colorado With Financial Rewards

While we await Wednesday morning's Pac-12 TV conference announcement, word is already coming out on the financial rewards that the Colorado Buffaloes will receive. According to the Boulder Daily Camera, the athletic department will more than double its current intake of TV revenue:

Colorado has been receiving about $10 million annually from the Big 12 or a little more than 20 percent of its total athletic department budget. That figure includes TV, bowl game and NCAA Tournament revenue. The new distribution numbers in television money alone would account for more than 40 percent of the current year's budget.

Still, the athletic department does not know the exact amount of money it will receive. Once that is determined a plan can be developed to determine how to use it.

What will happen under this new TV deal is an increased exposure for CU athletics across the country. With major networks broadcasting the conference, a Pac 12 TV station in the works and a media service like ESPN3.com being developed, Colorado and the rest of the Pac-12 will be well viewed.