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For a while now, Taco Bell has aimed its advertisements at America's youth, encouraging everyone to embrace life, or, "Live Mas," which could be aided by purchasing uber-exciting Dorito-flavored tacos and going on 84-hour road trips fueled by Mountain Dew and Cantina Steak Burritos.
For Super Bowl XLVII between the San Francisco 49ers and Baltimore Ravens, Taco Bell hasn't really changed its message with their newest commercial as they've added a few literal wrinkles.
First, here's the video, from Taco Bell's YouTube channel:
So, some elderly folks sneak out of a retirement home and do the kind of crazy-intense stuff -- like making out in bathroom stalls, going to foam parties and getting terrible tattoos -- typically thought to be reserved for young people who enjoy Red Bull and Axe Body Spray. The commercial, either intentionally or not, also explores the idea that the elderly are not the greatest of drivers.
Anyway, the night ends for this wild bunch, as it does for so many, in the parking lot of a Taco Bell. Is it better to see some old people going out on the town instead of who you'd expect? You can be the judge. All we can say for certain is that they've lived life on the edge and pressed their chests against the proverbial window of society. And so can you.