While the concept may not be original, Hyundai's 2013 Super Bowl ad puts a unique spin on the traditional car commercial format.
Watching a car drive around to display the array of features while music plays in the background has been done time and time again. Hyundai's commercial features both a car driving around and music playing, but in a way you may not expect. The ad starts in a family's kitchen, then the band the Flaming Lips appear to start playing music. Before you know it, the family is in the new seven-passenger Hyundai Santa Fe while the Flaming Lips are now on the roof of the house.
Some nifty driving gets the family out of a few precarious situations as they enjoy a day with more activity than any one person should have to endure.
2013 Hyundai Santa Fe | "Epic Playdate" (Extended) (via HyundaiUSA)
It's tough to say whether or not this commercial will be a hit, but you can't say it's not unique. How many other commercials will have tour buses which blow out confetti?