NBC will be broadcasting nearly 3,500 hours of Olympic coverage from London, and the network will be using all of its various channels at its disposal. NBC will utilize nine channels throughout the games: NBC proper, MSNBC, CNBC, NBC Sports Network, Bravo, Telemundo and three "specialty channels" for satellite and digital cable subscribers that will broadcast only specific sports at the Olympics.
The network will also be streaming every Olympic event live on the web, but there is a catch. Only satellite, cable and teleco subscribers that receive either MSNBC or CNBC will be able to access NBC Live Extra, which is the site where NBC is streaming the games. The network also announced that it won't be streaming the opening or closing ceremonies on its website for non-subscribers.