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Are Football Jerseys Soon To Be Walking Billboards?

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Not yet, but since 2009 the NFL has allowed teams to place advertising patches on practice jerseys. The Broncos waited until this year and made a wise choice on their patch:

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Their sponsorship patch reflects the team's deal with HealthOne Rocky Mountain Hospital for Children."We felt this was more appropriate," said Joe Ellis, the Broncos' chief operating officer. "We think it's the right fit and the right way to do it."

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If you've seen any photos from training camp so far, the patches aren't screaming out-loud obtrusive, but placing them right below the left shoulder makes a prominent part of the jerseys.

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