Might we call this Sports Authority Field at Mile High? (Photo by Doug Pensinger/Getty Images)

Invesco Field Officially Rebranded As Sports Authority At Mile High

Sports Authority owns the naming rights for the Denver Broncos' stadium, previously named Invesco Field at Mile High.

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5 Total Updates since August 11, 2011
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Broncos Stadium Officially Renamed Sports Authority Field At Mile High

The Metro Stadium District committee has finally made a name change official after a vote earlier today: the Denver Broncos home will now be called “Sports Authority Field At Mile High.”

The name change will go into effect immediately, and the Broncos preseason game on August 20, 2011 against the Buffalo Bills will be the first to take place inside the newly rebranded stadium.

According to KDVR Fox 31, a new sign will go up on the building’s facade on Wednesday, August 17. By midseason, it’s likely that Broncos fans won’t even remember the name “Invesco.”

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Sports Authority Aims For Naming Rights To Denver Broncos' Stadium

Sports Authority is pursuing the naming rights for the Denver Broncos' stadium, currently named Invesco Field at Mile High.

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